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  1. The growth of smartwatches, a new category of wearable technology, has created interesting marketing opportunities for marketers. These wearables can be used as hypertargeting tools and can deliver individual communications. In order to tap this potential, the first step is to determine which type of smartwatches is the best fit for your business. For example, a smartwatch that measures the distance walked each day may be more effective than a traditional watch. Wearables are ubieral devices or computers. These devices have internet capabilities and allow communication among users. They a
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